People's Memorial advocates for consumer protection and choice for funeral and related end-of-life issues. Our advocacy priorities are:

  • Pricing Transparency
  • Protection from Predatory Sales Tactics
  • Increasing Consumer Choices


PMA is a founding member of the Funeral Consumers Alliance (FCA) to function as a unifying force for consumer advocacy at the federal level.

Advocacy Wins

  • The FCA was instrumental in getting the Federal Trade Commission to adopt a set of standards for funeral home pricing called The Funeral Rule (1984). PMA's biennial Funeral Price Survey was a key component of this successful effort. The Funeral Rule standards were revolutionary in enabling consumers to get accurate price information from funeral homes. PMA and the FCA are now working to update the Funeral Rule to the 21st Century, by requiring funeral homes to post their pricing on their websites.

  • Played a key role in changing Washington law to place the funeral industry under the state’s Consumer Protection Act (2002) and helped pass another law legalizing the scattering of ashes of the deceased.

  • Succeeded in protecting the rights of Washington families to care for their own dead (2005).

  • Successfully advocated for the right of Washington's religious and cultural minorities to have up to 24 hours to perform religious or cultural rituals with an unembalmed, unrefrigerated body (2007).

  • PMA worked side by side with the funeral industry to bring about passage of Designated Agent legislation, once again benefiting consumers (2011).